Content Marketing for Science-based Businesses

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WE SUPPORT AND DRIVE
YOUR CORPORATE COMMUNICATIONS

How can we feed an ever-increasing world population? How can we implement renewable energy concepts? Or find innovative medicines?

Chemical and life science companies handle some of the most pressing challenges of our time. Based on scientific knowledge, they develop and launch innovative products and new technologies. This is their real core business. Yet they also have to deal with the uphill struggle of demanding communications challenges, internal as well as external:

  • Negotiating with political, governmental and NGO stakeholders
  • Providing a voice in complex legislative and regulatory processes
  • Communicating organizational changes
  • Dealing with emotional and fear-driven campaigns against innovative technologies and products
  • Keeping employees up to date; providing them with good arguments
  • Explaining the appropriate use of their products
  • Participating in the fierce competition to acquire the brightest minds
  • Promoting the advantages of new technologies
membership

Michael Tobias is a member of the International Public Relations Association (IPRA). ipra

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MTCM’S MAIN FIELDS OF ACTIVITY

Michael Tobias Content Marketing (MTCM) is an owner-managed communication agency with a keen eye for clear messages and appropriate PR activities. We are a sparring partner for our clients, providing successful corporate communication in an age of digitalization and information explosion. Our market knowledge and enthusiasm, combined with the innovative use of traditional and digital technologies, have created an enviable track record. These are our primary focal areas:

CHANGE COMMUNICATION

In our fast-paced times, changes are crucial to ensure business success. However, every change in a company requires the support of its employees and stakeholders. With individual, trustworthy and honest communication measures, we ensure that our clients can win the trust of their interest groups and get them on board to pursue the chosen path to success.

INTERNAL COMMUNICATION

What does the company which I work for do? Who am I working alongside? And what are our business goals? These are questions which concern employees at every company. Well-organized internal communication measures answer these questions and generate an atmosphere based on orientation, motivation, collaboration and trust, ensuring that every part of the company acts in line with the overarching business goals.

PUBLIC AFFAIRS

The area of public affairs forms an important part of the communication strategy in almost all companies and sectors. After all, it involves providing information to and communicating with stakeholders from business, politics and the media in an effort to actively influence decision-making processes that affect the companies and products of our clients.

EMPLOYER BRANDING

In the ”war for talent”, the ability to attract, inspire and retain the best people is vital for any company to ensure long-term business success. Communication with applicants and employees needs to be perfectly aligned to the company culture, strategy and business goals. At MTCM, we help our clients to design, create and maintain their own successful employer brand through internal and external communication measures.

HSE COMMUNICATION

No matter what our clients do, safety always comes first. Thus, together with our Cologne-based cooperation partner ACHT TakeCare Media, we support safety representatives at companies in reaching their goals and visions in the area of operational health, safety and environmental management. We create targeted communication to guarantee sustainable management at our clients’ companies.

EXTERNAL COMMUNICATION

It was the Austrian-American communication scientist Paul Watzlawick who said: “It’s impossible not to communicate”. When it comes to the external perception of a company, this means that names, products and business actions can shape the company image automatically and unintentionally. External communication measures ensure that our clients actively influence the shaping of their own image by distributing relevant and carefully selected information to the public. We at MTCM support communication departments by creating long- and short-term communication strategies as well as high-quality content for all public channels.

CRISIS COMMUNICATION

Even the best communication strategy cannot prevent a company from being publicly criticized or offended in certain exceptional situations. A good crisis communication strategy is thus vital in protecting a company or organization which is facing a public challenge to its reputation. We at MTCM support and navigate our clients through difficult situations. Our motto: We don’t see problems, we seek solutions. After all, without a storm everyone can be a good steersman.

BRAND POSITIONING

As we understand it, PR or communications campaigns are a strong part of brand positioning in the customer’s mind. They support the growth of a brand – with the right messaging, strategy and PR narrative. MTCM can help to develop such an approach and guidelines for both internal and external communications.

MEDIA TRAINING

Every story is only as good as its teller. And it’s a long journey from inauthentic “marketing jargon” to compelling, trustful interviews based on journalistic quality criteria. With more than 78 years of collective experience in journalism, marketing and public relations, MTCM trains those in politics, media and industry on how to use media effectively.

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MTCM’S CORE COMPETENCIES

Michael Tobias Content Marketing's team is able to handle the most complex communication tasks. Based on experience and expertise in content creation as well as a high degree of process control, MTCM chooses the most efficient way of working to turn any of your projects into real success. Coupled with outstanding creativity, this is our core competency - in all our business sectors.

MEDIA RELATIONS

MTCM supports press offices with good and valuable content for the relevant channels, fulfilling all media requirements for state-of-the-art public relations. The experienced and competent team also sustains good relationships with editors at a professional level.

PRINTED MEDIA

Despite the increasing importance of digital communication, printed media still plays an important role. MTCM offers high-quality printed media, ranging from posters and flyers to customer or employee magazines. All these media are characterised by their valuable content based on editorial quality criteria.

MOTION PICTURES

Professional video content is on the rise. MTCM organizes and designs videos based on viewing habits to ensure that the content reaches the target groups and draws attention. When it comes to experience and technology, we continue to have a great advantage over our competitors: MTCM has its own professional video equipment and two fully equipped editing suites.

DIGITAL MARKETING

Digital Marketing comprises communication on all Internet channels, including social media platforms, apps for mobiles, intranet and e-mails. MTCM has the editorial competence to create the right content for each and every channel. MTCM also knows which tools are needed to reach specific target groups on the different platforms.

 
Michael Tobias Content Marketing is a training organization recognized by the Industrie- und Handelskammer Wuppertal-Solingen-Remscheid (Chamber of Industry and Commerce). It offers a training program for Media Designers in digital and print media. This is a clear commitment to advancing the careers of young people. And this commitment receives support from the very top, as the company founder himself passed the Chamber of Industry and Commerce’s trainer aptitude examination (AEVO) with excellent grades.

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Professional content marketing is a crucial success factor
for science-based businesses

Michael Tobias Content Marketing Ltd.
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our-team

OUR TEAM

Michael Tobias Content Marketing is an owner-managed agency. The founder has a near 20-year track record for delivering content marketing on behalf of various clients in the chemical and life science sector. Our team is made up of knowledgeable professionals who are passionate about what they do. Each team member knows how to tell great stories and provide powerful, meaningful content with a far-reaching impact. In a nutshell, we deliver communication that understands the requirements of your audience, speaks your language, reflects your ambition and enhances your reputation.

Michael Tobias

Michael Tobias

Director

Michael Tobias, born in 1975, is Director at Michael Tobias Content Marketing Limited.

He studied communication management and law, and has worked as a journalist for renowned media, such as the SPIEGEL, Wall Street Journal Europe and Süddeutsche Zeitung. For 15 years he headed a Düsseldorf-based corporate media agency.

Mr Tobias has also worked as a host, correspondent and editor for various radio stations, most recently as vice editor-in-chief at Radio RSG. To this day he is a trainer for adult education in the field of communication and public relations.

Tobias is married and a father of three.

Sandra Tobias

Sandra Tobias

Office Manager

Sandra Tobias, born in 1970, is Office Manager at Michael Tobias Content Marketing Limited.

She completed her training in retail sales and worked for several years in various positions in different trade sectors. At a Düsseldorf-based corporate media agency, she supported the back office operations and the accounting department.

Sandra Tobias is married and a mother of three.

Pia Helena Etzel

Pia Helena Etzel

Media Designer

Pia Helena Etzel, born in 1993, is a Media Designer at Michael Tobias Content Marketing Limited.

She gained her first professional experience at a Solingen-based advertising agency. Following her apprenticeship in media design, she worked for a company specializing in biomolecular and chemical analysis, implementing and developing its corporate design. Later on, Ms Etzel broadened her knowledge and skills at another advertising agency. With her wide-ranging experience, Pia Helena Etzel is responsible for creating eye-catching visuals and compelling layouts, fuelled by her unremitting enthusiasm for her profession.

Sergio De Salve

Sergio De Salve

PR Trainee

Sergio De Salve, born in 1986, is a PR Trainee at Michael Tobias Content Marketing Limited.

He studied Educational Science, German and History. In his current position, he supports the editorial department, creating powerful as well as meaningful content based on his communication skills, his creativity and his passion for writing.

Charlene Kelly

Charlene Kelly

PR Trainee

Charlene Kelly, born in 1989, is a PR Trainee at Michael Tobias Content Marketing Limited.

She studied History and Romance Philology, and it was during her studies that she discovered her true passion for Public Relations, taking part in a practical program at her university.

Maurice Tobias

Maurice Tobias

Media Design Trainee

Maurice Tobias, born in 2000, is a Media Design Trainee at Michael Tobias Content Marketing Limited.

Design is his passion and his calling: Mr Tobias has already completed a school internship in MTCM’s Media Design department. After graduating from school, our youngest team member will now be trained as a Media Designer in the specialist field of design and technology until 2020.

Sarah Tobias

Sarah Tobias

Back Office

Sarah Tobias, born in 1993, supports the back office at Michael Tobias Content Marketing Limited on an hourly basis.

Her main profession is as a paralegal in a Ratingen-based law firm. The organizational skills acquired through her chosen career are of benefit to her work at MTCM.

Alexandra Hain

Alexandra Hain

PR Intern

Alexandra Hain, born in 1997, is a PR Intern at Michael Tobias Content Marketing.

She will be supporting the team during a six month internship. She is currently studying Media Communication and Journalism in Bielefeld.

Abbi First of Bats

Abbi First of Bats

Office Dog

Abbi First of Bats, born in 2017, is the office dog at Michael Tobias Content Marketing Limited.

The French Bulldog is responsible for office safety, visitor support, the daily exercise of the staff and for eating treats. A distinctive play instinct and a lot of curiosity enable her to fulfill these tasks. Abbi recently left her parental home in Burscheid to support MTCM’s team.

Michael Tobias

Michael Tobias

Director

Michael Tobias, born in 1975, is Director at Michael Tobias Content Marketing Limited.

He studied communication management and law, and has worked as a journalist for renowned media, such as the SPIEGEL, Wall Street Journal Europe and Süddeutsche Zeitung. For 15 years he headed a Düsseldorf-based corporate media agency.

Mr Tobias has also worked as a host, correspondent and editor for various radio stations, most recently as vice editor-in-chief at Radio RSG. To this day he is a trainer for adult education in the field of communication and public relations.

Tobias is married and a father of three.

Sandra Tobias

Sandra Tobias

Office Manager

Sandra Tobias, born in 1970, is Office Manager at Michael Tobias Content Marketing Limited.

She completed her training in retail sales and worked for several years in various positions in different trade sectors. At a Düsseldorf-based corporate media agency, she supported the back office operations and the accounting department.

Sandra Tobias is married and a mother of three.

Pia Helena Etzel

Pia Helena Etzel

Media Designer

Pia Helena Etzel, born in 1993, is a Media Designer at Michael Tobias Content Marketing Limited.

She gained her first professional experience at a Solingen-based advertising agency. Following her apprenticeship in media design, she worked for a company specializing in biomolecular and chemical analysis, implementing and developing its corporate design. Later on, Ms Etzel broadened her knowledge and skills at another advertising agency. With her wide-ranging experience, Pia Helena Etzel is responsible for creating eye-catching visuals and compelling layouts, fuelled by her unremitting enthusiasm for her profession.

Sergio De Salve

Sergio De Salve

PR Trainee

Sergio De Salve, born in 1986, is a PR Trainee at Michael Tobias Content Marketing Limited.

He studied Educational Science, German and History. In his current position, he supports the editorial department, creating powerful as well as meaningful content based on his communication skills, his creativity and his passion for writing.

Charlene Kelly

Charlene Kelly

PR Trainee

Charlene Kelly, born in 1989, is a PR Trainee at Michael Tobias Content Marketing Limited.

She studied History and Romance Philology, and it was during her studies that she discovered her true passion for Public Relations, taking part in a practical program at her university.

Maurice Tobias

Maurice Tobias

Media Design Trainee

Maurice Tobias, born in 2000, is a Media Design Trainee at Michael Tobias Content Marketing Limited.

Design is his passion and his calling: Mr Tobias has already completed a school internship in MTCM’s Media Design department. After graduating from school, our youngest team member will now be trained as a Media Designer in the specialist field of design and technology until 2020.

Sarah Tobias

Sarah Tobias

Back Office

Sarah Tobias, born in 1993, supports the back office at Michael Tobias Content Marketing Limited on an hourly basis.

Her main profession is as a paralegal in a Ratingen-based law firm. The organizational skills acquired through her chosen career are of benefit to her work at MTCM.

Alexandra Hain

Alexandra Hain

PR Intern

Alexandra Hain, born in 1997, is a PR Intern at Michael Tobias Content Marketing.

She will be supporting the team during a six month internship. She is currently studying Media Communication and Journalism in Bielefeld.

Abbi First of Bats

Abbi First of Bats

Office Dog

Abbi First of Bats, born in 2017, is the office dog at Michael Tobias Content Marketing Limited.

The French Bulldog is responsible for office safety, visitor support, the daily exercise of the staff and for eating treats. A distinctive play instinct and a lot of curiosity enable her to fulfill these tasks. Abbi recently left her parental home in Burscheid to support MTCM’s team.

insights

INSIDE MTCM

This is where meaningful content comes to life: Take a glimpse behind the scenes of our agency.

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MTCM IN FIGURES

We have counted, calculated, estimated. And this is the result – believe it or not!

4200

Coffee Capsules per Year

10298

 Phone Calls per Year

4232

 Text Pages Each Year

340

 Press Releases per Year

658

Walks with Mia per Year

50

 Cookie Boxes Each Year

78

 Years of Experience

5.8

 Million Readers Each Year

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OUR VALUES

Our success is based on our corporate values.

CUSTOMER FOCUS

We ensure that our clients are at the heart of what we do. We treat our customers with professionalism, honesty and respect. It‘s in our DNA.

INTEGRITY

We believe that trust is an integral part of good business. We are direct, honest, transparent and fair.

EXCELLENCE

We ensure ever-increasing quality, so that our customers and our staff can be proud of our work.

FLEXIBILITY

We have the flexibility to turn challenges into opportunities and to meet all daily demands.

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The IPRA Code of Conduct

At MICHAEL TOBIAS CONTENT MARKETING, we are strongly committed to our value-oriented company culture. Our content marketing is carried out on the basis of the Code of Conduct of the IPRA. Adopted in 2011, the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and is recommended to public relations practitioners worldwide.

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CONTENT MARKETING FOR
SCIENCE-BASED BUSINESSES

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