Michael Tobias Content Marketing (MTCM) is an owner-managed communication agency with a keen eye for clear messages and appropriate PR activities. We are a sparring partner for our clients, providing successful content-driven communication. As we understand it, content marketing is based on journalistic quality criteria and working methods.
It creates reliable editorial content across all media channels and platforms.
Fields Of Activity
In our fast-paced times, changes are crucial to ensure business success. However, every change in a company requires the support of its employees and stakeholders. With individual, trustworthy and honest communication measures, we ensure that our clients can win the trust of their interest groups and get them on board to pursue the chosen path to success.
What does the company which I work for do? Who am I working alongside? And what are our business goals? These are questions which concern employees at every company. Well-organized internal communication measures answer these questions and generate an atmosphere based on orientation, motivation, collaboration and trust, ensuring that every part of the company acts in line with the overarching business goals.
The area of public affairs forms an important part of the communication strategy in almost all companies and sectors. After all, it involves providing information to and communicating with stakeholders from business, politics and the media in an effort to actively influence decision-making processes that affect the companies and products of our clients.
In the ”war for talent”, the ability to attract, inspire and retain the best people is vital for any company to ensure long-term business success. Communication with applicants and employees needs to be perfectly aligned to the company culture, strategy and business goals. At MTCM, we help our clients to design, create and maintain their own successful employer brand through internal and external communication measures.
No matter what our clients do, safety always comes first. Thus, together with our Cologne-based cooperation partner ACHT TakeCare Media, we support safety representatives at companies in reaching their goals and visions in the area of operational health, safety and environmental management. We create targeted communication to guarantee sustainable management at our clients’ companies.
It was the Austrian-American communication scientist Paul Watzlawick who said: “It’s impossible not to communicate”. When it comes to the external perception of a company, this means that names, products and business actions can shape the company image automatically and unintentionally. External communication measures ensure that our clients actively influence the shaping of their own image by distributing relevant and carefully selected information to the public. We at MTCM support communication departments by creating long- and short-term communication strategies as well as high-quality content for all public channels.
Even the best communication strategy cannot prevent a company from being publicly criticized or offended in certain exceptional situations. A good crisis communication strategy is thus vital in protecting a company or organization which is facing a public challenge to its reputation. We at MTCM support and navigate our clients through difficult situations. Our motto: We don’t see problems, we seek solutions. After all, without a storm everyone can be a good steersman.
As we understand it, PR or communications campaigns are a strong part of brand positioning in the customer’s mind. They support the growth of a brand – with the right messaging, strategy and PR narrative. MTCM can help to develop such an approach and guidelines for both internal and external communications.
Every story is only as good as its teller. And it’s a long journey from inauthentic “marketing jargon” to compelling, trustful interviews based on journalistic quality criteria. With more than 78 years of collective experience in journalism, marketing and public relations, MTCM trains those in politics, media and industry on how to use media effectively.
We ensure that our clients are at the heart of what we do. We treat our customers with professionalism, honesty and respect. It‘s in our DNA.
We ensure a consistently high level of quality, so that our customers and our staff can be proud of what we do.
We believe that trust is an integral part of good business. We are direct, honest, transparent and fair.
We have the flexibility to turn challenges into opportunities and to meet all daily demands.
Why Choose Us
As an agency specializing in
the f ields of chemistry and life science, we are the right partner to present and explain complex products and services in the form of texts, videos and design.
We are internationally
oriented and produce high-quality content of all kinds – both in German and English.
We have a broad cooperation network, allowing us to accompany all your projects from beginning to end.
You can rely on us. Trust and reliability are the cornerstones of our long-standing customer relationships.
The IPRA Code of Conduct
At MICHAEL TOBIAS CONTENT MARKETING, we are strongly committed to our value-oriented company culture. Our content marketing is carried out on the basis of the Code of Conduct of the IPRA. Adopted in 2011, the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and is recommended to public relations practitioners worldwide.
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readers and viewers
Minutes of f ilm each year
The expert: Michael has worked for renowned media, various radio stations and headed a corporate media agency for 15 years and is a trainer for adult education.
The manager: Sandra has worked in various positions in different trade sectors. At an agency, she supported the back office and the accounting department.
Off ice Manager
The creator: Pia has worked for various advertising agencies. Fuelled by her unremitting enthusiasm for her profession, she creates eye-catching visuals.
The eloquent one: Charlene studied History and Romance Philology. During a program at university, she discovered her true passion for Public Relations.
The passionate one: Sandra studied History and English and has a passion for writing and intercultural communication.
The imaginative one: After graduating from school, Maurice is now undergoing training as a Media Designer in the field of design and technology until 2020.
Media Design Trainee
The organized one: Sarah’s main profession is as a paralegal in a law f irm. She has acquired valuable organizational skills through her chosen career.
Back Off ice
The hungry one: Abbi is a French Bulldog and responsible for office safety, visitor support, the daily exercise of the staff and for eating treats.
Off ice Dog
Our current clients include
You’ll find us here…
…in Solingen, the “City of Blades” and brand awareness. It stands for excellent quality – and not only in the area of precision knives and cutting equipment. Our offices are located next to Südpark, where the Product Design Forum pools the design know-how of the city. The location thus provides an appropriate creative environment for our agency.
You will f ind us in a street called "Werwolf". But don’t be afraid to visit us – we can assure you that there are no fearsome creatures lurking around.
We are looking forward to meeting you!
CONTENT MARKETING LTD.
DIRECTOR: MICHAEL TOBIAS
69 GREAT HAMPTON STREET
+49 212 38 34 22 90
COMPANY REGISTERED IN ENGLAND AND WALES
COMPANY NUMBER 09879380
GESCHÄFTSFÜHRER: MICHAEL TOBIAS (DIRECTOR)
+49 212 38 34 22 90
REGISTERGERICHT: AMTSGERICHT WUPPERTAL
REGISTERNUMMER: HRB 27096
VERANTWORTLICH IM SINNE VON § 55 II RSTV:
MICHAEL TOBIAS, WERWOLF 38, 42651 SOLINGEN