In our fast-paced times, changes are crucial to ensure business success. However, every change in a company requires the support of its employees and stakeholders. With individual, trustworthy and honest communication measures, we ensure that our clients can win the trust of their interest groups and get them on board to pursue the chosen path to success.

What does the company which I work for do? Who am I working alongside? And what are our business goals? These are questions which concern employees at every company. Well-organized internal communication measures answer these questions and generate an atmosphere based on orientation, motivation, collaboration and trust, ensuring that every part of the company acts in line with the overarching business goals.

The area of public affairs forms an important part of the communication strategy in almost all companies and sectors. After all, it involves providing information to and communicating with stakeholders from business, politics and the media in an effort to actively influence decision-making processes that affect the companies and products of our clients.

In the ”war for talent”, the ability to attract, inspire and retain the best people is vital for any company to ensure long-term business success. Communication with applicants and employees needs to be perfectly aligned to the company culture, strategy and business goals. At MTCM, we help our clients to design, create and maintain their own successful employer brand through internal and external communication measures.

It was the Austrian-American communication scientist Paul Watzlawick who said: “It’s impossible not to communicate”. When it comes to the external perception of a company, this means that names, products and business actions can shape the company image automatically and unintentionally. External communication measures ensure that our clients actively influence the shaping of their own image by distributing relevant and carefully selected information to the public. We at MTCM support communication departments by creating long- and short-term communication strategies as well as high-quality content for all public channels.

Even the best communication strategy cannot prevent a company from being publicly criticized or offended in certain exceptional situations. A good crisis communication strategy is thus vital in protecting a company or organization which is facing a public challenge to its reputation. We at MTCM support and navigate our clients through difficult situations. Our motto: We don’t see problems, we seek solutions. After all, without a storm everyone can be a good steersman.

As we understand it, PR or communications campaigns are a strong part of brand positioning in the customer’s mind. They support the growth of a brand – with the right messaging, strategy and PR narrative. MTCM can help to develop such an approach and guidelines for both internal and external communications.

Every story is only as good as its teller. And it’s a long journey from inauthentic “marketing jargon” to compelling, trustful interviews based on journalistic quality criteria. With more than 78 years of collective experience in journalism, marketing and public relations, MTCM trains those in politics, media and industry on how to use media effectively.

As an agency specializing in

the f ields of chemistry and life science, we are the right partner to present and explain complex products and services in the form of texts, videos and design.

We are internationally

oriented and produce high-quality content of all kinds – both in German and English.

We have a broad cooperation network, allowing us to accompany all your projects from beginning to end.

You can rely on us. Trust and reliability are the cornerstones of our long-standing customer relationships.