About us

Michael Tobias Content Marketing (MTCM) is an owner-managed communication agency with a keen eye for clear messages and appropriate PR activities. We are a sparring partner for our clients, providing successful content-driven communication. As we understand it, content marketing is based on journalistic quality criteria and working methods.
It creates reliable editorial content across all media channels and platforms.

Fields Of Activity

CHANGE COMMUNICATION

INTERNAL COMMUNICATION

PUBLIC AFFAIRS

In our fast-paced times, changes are crucial to ensure business success. However, every change in a company requires the support of its employees and stakeholders. With individual, trustworthy and honest communication measures, we ensure that our clients can win the trust of their interest groups and get them on board to pursue the chosen path to success.

What does the company which I work for do? Who am I working alongside? And what are our business goals? These are questions which concern employees at every company. Well-organized internal communication measures answer these questions and generate an atmosphere based on orientation, motivation, collaboration and trust, ensuring that every part of the company acts in line with the overarching business goals.

The area of public affairs forms an important part of the communication strategy in almost all companies and sectors. After all, it involves providing information to and communicating with stakeholders from business, politics and the media in an effort to actively influence decision-making processes that affect the companies and products of our clients.

EMPLOYER BRANDING

HSE COMMUNICATION

EXTERNAL COMMUNICATION

In the ”war for talent”, the ability to attract, inspire and retain the best people is vital for any company to ensure long-term business success. Communication with applicants and employees needs to be perfectly aligned to the company culture, strategy and business goals. At MTCM, we help our clients to design, create and maintain their own successful employer brand through internal and external communication measures.

No matter what our clients do, safety always comes first. Thus, together with our Cologne-based cooperation partner ACHT TakeCare Media, we support safety representatives at companies in reaching their goals and visions in the area of operational health, safety and environmental management. We create targeted communication to guarantee sustainable management at our clients’ companies.

It was the Austrian-American communication scientist Paul Watzlawick who said: “It’s impossible not to communicate”. When it comes to the external perception of a company, this means that names, products and business actions can shape the company image automatically and unintentionally. External communication measures ensure that our clients actively influence the shaping of their own image by distributing relevant and carefully selected information to the public. We at MTCM support communication departments by creating long- and short-term communication strategies as well as high-quality content for all public channels.

CRISIS COMMUNICATION

BRAND POSITIONING

MEDIA TRAINING

Even the best communication strategy cannot prevent a company from being publicly criticized or offended in certain exceptional situations. A good crisis communication strategy is thus vital in protecting a company or organization which is facing a public challenge to its reputation. We at MTCM support and navigate our clients through difficult situations. Our motto: We don’t see problems, we seek solutions. After all, without a storm everyone can be a good steersman.

As we understand it, PR or communications campaigns are a strong part of brand positioning in the customer’s mind. They support the growth of a brand – with the right messaging, strategy and PR narrative. MTCM can help to develop such an approach and guidelines for both internal and external communications.

Every story is only as good as its teller. And it’s a long journey from inauthentic “marketing jargon” to compelling, trustful interviews based on journalistic quality criteria. With more than 78 years of collective experience in journalism, marketing and public relations, MTCM trains those in politics, media and industry on how to use media effectively.

Our Values

CUSTOMER FOCUS

We ensure that our clients are at the heart of what we do. We treat our customers with professionalism, honesty and respect. It‘s in our DNA.

EXCELLENCE

We ensure a consistently high level of quality, so that our customers and our staff can be proud of what we do.

INTEGRITY

We believe that trust is an integral part of good business. We are direct, honest, transparent and fair.

FLEXIBILITY

We have the flexibility to turn challenges into opportunities and to meet all daily demands.

Why Choose Us

01

02

03

04

Versatile

Internationally Oriented

Broad Network

Reliable Partner

As an agency specializing in

the f ields of chemistry and life science, we are the right partner to present and explain complex products and services in the form of texts, videos and design.

We are internationally

oriented and produce high-quality content of all kinds – both in German and English.

We have a broad cooperation network, allowing us to accompany all your projects from beginning to end.

You can rely on us. Trust and reliability are the cornerstones of our long-standing customer relationships.

The IPRA Code of Conduct

At MICHAEL TOBIAS CONTENT MARKETING, we are strongly committed to our value-oriented company culture. Our content marketing is carried out on the basis of the Code of Conduct of the IPRA. Adopted in 2011, the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and is recommended to public relations practitioners worldwide.

Our Works

Interesting Facts

4,232

Pages of text each year

7,000,000

readers and viewers
every year

1,997

Minutes of f ilm each year

OUR Team

Terms of use - Privacy policy - Modern slavery policy

Our current clients include

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+49 212 38 34 22 90

office@michael-tobias.com

WERWOLF 38, 42651 SOLINGEN

You’ll find us here…

…in Solingen, the “City of Blades” and brand awareness. It stands for excellent quality – and not only in the area of precision knives and cutting equipment. Our offices are located next to Südpark, where the Product Design Forum pools the design know-how of the city. The location thus provides an appropriate creative environment for our agency.

 

You will f ind us in a street called "Werwolf". But don’t be afraid to visit us – we can assure you that there are no fearsome creatures lurking around.

 

We are looking forward to meeting you!

MICHAEL TOBIAS

CONTENT MARKETING LTD.

DIRECTOR: MICHAEL TOBIAS

 

REGISTERED OFFICE

 

    69 GREAT HAMPTON STREET

    BIRMINGHAM

    UNITED KINGDOM

    B18 6EW

 

    +49 212 38 34 22 90

 

    office@michael-tobias.com

 

   www.michael-tobias.com

 

COMPANY REGISTERED IN ENGLAND AND WALES

COMPANY NUMBER 09879380

OFFICE GERMANY

 

GESCHÄFTSFÜHRER: MICHAEL TOBIAS (DIRECTOR)

 

    WERWOLF 38

    42651 SOLINGEN

    GERMANY

 

 

    +49 212 38 34 22 90

 

  office@michael-tobias.com

 

   www.michael-tobias.com

 

REGISTERGERICHT: AMTSGERICHT WUPPERTAL

REGISTERNUMMER: HRB 27096

UST-ID-NR.: DE304573355

 

VERANTWORTLICH IM SINNE VON § 55 II RSTV:

MICHAEL TOBIAS, WERWOLF 38, 42651 SOLINGEN

Our Values