Michael Tobias Content Marketing (MTCM) is an award-winning public relations and communications agency that helps clients take their businesses to the next level. We are a sparring partner for our clients, providing successful content-driven communication. As we understand it, content marketing is based on journalistic quality criteria and working methods. It creates reliable editorial content across all media channels and platforms.
MTCM is an owner-managed agency with roots in Birmingham (UK) and Solingen (Germany). The founder has a near 20-year track record for delivering content marketing on behalf of various clients mainly in the chemical and life science sector, both in German and English. Its customers include two DAX-listed companies, and the agency is one of the Top 8 PR firms in the chemical sector in Germany (according to Pfeffer’s PR Ranking 2017).
At MICHAEL TOBIAS CONTENT MARKETING, we are strongly committed to our value-oriented company culture. Our content marketing is carried out on the basis of the Code of Conduct of the International Public Relations Association (IPRA). Adopted in 2011, the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and is recommended to public relations practitioners worldwide.
The team at Michael Tobias Content Marketing is able to handle the most complex communication tasks. Based on experience and expertise in content creation as well as a high degree of process control, MTCM chooses the most efficient way of working to turn any of your projects into real success. Coupled with outstanding creativity, this is our core competency – in all our business sectors.
Creating valuable content for all media channels is at the heart of what we do, both in German and in English. The team is made up of knowledgeable professionals who are passionate about what they do. Each team member knows how to tell great stories and provide powerful, meaningful content with far-reaching impact. In a nutshell, Michael Tobias Content Marketing delivers communication that understands the requirements of the target audience and that speaks the language, reflects the ambition and enhances the reputation of its customers.
Michael Tobias Content Marketing provides the competence that comes with award-winning design solutions and has profound expertise in editorial design. The team knows how to increase the impact of content by creating the right visuals. Michael Tobias Content Marketing is a certified training company (Chamber of Industry and Commerce) in the field of Media Design and enhances skills by means of continuous training.
Regardless of whether you’re producing a training film, an image film, a video statement or a product presentation, MTCM’s film crew is able to support your communication goal in an optimum way. State-of-the-art video equipment, editing suites, post-production capacities and our own studio as well as MTCM’s longstanding experience in video production are the basis for successful video communication.
Michael Tobias is a certified Photo Designer (OfG). State-of-the-art photo equipment as well as a spacious photo studio enable MTCM to provide professional visuals that enhance the effect of communication messages – regardless of whether you are looking for business, reportage or people photography, packshots or still lifes.
In our fast-paced times, changes are crucial to ensure business success. However, every change in a company requires the support of its employees and stakeholders. With individual, trustworthy and honest communication measures, we ensure that our clients can win the trust of their interest groups and get them on board to pursue the chosen path to success.
What does the company which I work for do? Who am I working alongside? And what are our business goals? These are questions which concern employees at every company. Well-organized internal communication measures answer these questions and generate an atmosphere based on orientation, motivation, collaboration and trust, ensuring that every part of the company acts in line with the overarching business goals.
The area of public affairs forms an important part of the communication strategy in almost all companies and sectors. After all, it involves providing information to and communicating with stakeholders from business, politics and the media in an effort to actively influence decision-making processes that affect the companies and products of our clients.
In the ”war for talent”, the ability to attract, inspire and retain the best people is vital for any company to ensure long-term business success. Communication with applicants and employees needs to be perfectly aligned to the company culture, strategy and business goals. At MTCM, we help our clients to design, create and maintain their own successful employer brand through internal and external communication measures.
No matter what our clients do, safety always comes first. Thus, together with our Cologne-based cooperation partner ACHT TakeCare Media, we support safety representatives at companies in reaching their goals and visions in the area of operational health, safety and environmental management. We create targeted communication to guarantee sustainable management at our clients’ companies.
It was the Austrian-American communication scientist Paul Watzlawick who said: “It’s impossible not to communicate”. When it comes to the external perception of a company, this means that names, products and business actions can shape the company image automatically and unintentionally. External communication measures ensure that our clients actively influence the shaping of their own image by distributing relevant and carefully selected information to the public. We at MTCM support communication departments by creating long- and short-term communication strategies as well as high-quality content for all public channels.
Even the best communication strategy cannot prevent a company from being publicly criticized or offended in certain exceptional situations. A good crisis communication strategy is thus vital in protecting a company or organization which is facing a public challenge to its reputation. We at MTCM support and navigate our clients through difficult situations. Our motto: We don’t see problems, we seek solutions. After all, without a storm everyone can be a good steersman.
As we understand it, PR or communications campaigns are a strong part of brand positioning in the customer’s mind. They support the growth of a brand – with the right messaging, strategy and PR narrative. MTCM can help to develop such an approach and guidelines for both internal and external communications.
Every story is only as good as its teller. And it’s a long journey from inauthentic “marketing jargon” to compelling, trustful interviews based on journalistic quality criteria. With more than 78 years of collective experience in journalism, marketing and public relations, MTCM trains those in politics, media and industry on how to use media effectively.